Received: 11 July 2024 / Revised: 20 November 2023 / Accepted: 27 November 2023 / Published: 29 November 2023.
These keywords reflect growing interest in the role that trust and rapport can play in shaping customer experience within the hospitality industry. It encourages researchers to become aware of the new and emerging keywords associated with trust and rapport building in light of emerging technologies, globalization, and experience behavior.
Keywords: experience ; behavior ; light ; emerging ; technologies;